I found this by bouncing around on YouTube after watching Lucky Texan's clip. It seems that elsewhere it is also being marketed as a Toyota, what I find interesting is that they didn't mention it also being a Scion.
I think there are no Lexus in Japan, that line was created for US marketing reasons. Maybe Infiniti too?
I've often thought Subaru should do something similar - break out the 'Legacy' plate as a separate, 'upscale' line(Tribeca, Outbacks - and maybe a 'luxury' Forester and BRZ?) as a sorta Lexus-type maneuver. Run the name 'Subaru' for the Crosstrek, WRX/STI, maybe a downscale Forester and the other Imprezas. Then, bring over the R1s or design some FWD/Electric/maybe hybrid subcompacts and name them 'Fuji' (to compete with the Scion - type line of vehicles).
the reason, so I've read, that the Lexus line was created, was so folks didn't feel 'cheated' paying 35K for "a little Toyota". Japanese cars had the reputation of being small and cheap. Nobody wants to feel they paid Rolex money for a Timex watch.
There could have been a vehicle brought over from Japan or Europe with Toyota badges, or someone might have re-badged their Scion.
Edited by 1 Lucky Texan, 30 July 2012 - 08:06 AM.