I recently purchased a new BRZ Premium, 6MT (of course). There has been joking that a BRZ owner won't come to this board, am I the only one? Well, in the 2 weeks that I've had the car I was gone for a week of it, so I haven't had too much time with it. I can say that this car (at least to me) has certainly lived up to all the hype. I went in knowing that the HP and torque weren't the highest coming from a Subaru, so I wasn't expecting muscle car performance. Plus I'm still in the break in phase, although another day or two should take care of that.
So far the biggest thing that I love is the handling. Everything about the steering and suspension is so crisp and tight. In my years as a mechanic I've driven some pretty nice cars, and I can say that the handling is up there with some Porches.
The sitting position I can liken to the Supra, it's got a real nice feel to it, and there is plenty of adjust-ability. The seats grab you just right without making long drives uncomfortable. Controls are minimal (at least on the premium). Sports cars shouldn't be too overburdened with "stuff", it has your basic HVAC controls, the headlight leveler, and the NAV/Radio unit. Guaging is nicely set up with the center mounted Tach and digital speed callout you have everything you really need right there in easy viewing. The only real "gripe" that I would have about the interior is that the speakers are not the best sounding at higher levels (I don't listen to the music that loud so not a huge gripe) and the "plasticy" center dash piece. The pseudo-silver plastic trim piece around the NAV unit and next too it is not the best looking, when I get a little time I will probably cover it in something more fitting to the interior.
All in all, I absolutely love this car, it is fun to drive, whether on a back road or through town and even on the "boring ol 5" it's not too bad.