I have noticed the price of the BRZ is well below MSRP even with dealers who tried to add the greedy "market adjustment" (MSRP + $5K) when they originally came out. Subaru is now offering deals on a car that was previously praised in the press and apparently such a great seller that there was no need to discount . That appears to have changed.
Now it appears that after several uncorrected complaints (noisy fuel pump, condensation in taillights, uneven idling and direct injector failure) people are shying away from the BRZ and the FRS. Consumer Reports rates the BRZ/FRS as unreliable. Cars.com reports they had trouble selling their test BRZ.
I know that the BRZ is still a new platform, but from what I can tell based on what users are reporting on sites such as ft86club is that the Toyota/Scion dealerships are much more responsive in dealing with and fixing warranty issues than are the Subaru dealers. Apparently the Subaru dealers are more likely to deny warranty service. This does not inspire confidence. Perhaps this is a conditioning that Subaru dealers have because of their history of dealing with WRX owners who abuse their cars and then want it fixed under warranty.
Of course the original press on the car was over the top. This may just be a natural settling down period.
Edited by MR_Loyale, 26 April 2014 - 05:36 PM.