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Scion going away...


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Now that the Scion brand will, thankfully, be discontinued, the FRS will become a Toyota. In my opinion this can only enhance the FRS. Apologies to any Scion fans out there but having the Scion logo on the car made it less desirable. Some folks of course don't care about such things.

 

Thoughts? 

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Plenty of goodwill and money in the Toyota brand. It's a consolidation, not a re-launch of a new brand. Scion was meant to be down-market from Toyota as a cheap entry level car, so if the models are moved across to the Toyota badge arguably they will gain prestige. Bunch of marketing hooey anyhow.

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