They are always inserted with the head toward the pedal assembly frame. That's why you don't remove the clevis pin till AFTER you remove the clutch pedal from the assembly. It's a single E clip and the whole pedal slides off the end of the pivot.... You should read my clutch cable replacement guide:
http://home.comcast.net/~trilinear/clutch.html
And you WANT an OEM cable. They are like $18. To the dealer my friend.....
GD