crap I was hoping you would not say clockwise.. It's hard as heck since the cable does not have much slack at all.. what you see in the picture is as far as it will go out at least..
How I was trying to do it when I finally got it around enough to slip the cable in I just tried to push it down into the hole but only half of the lower part went in until it popped out again.
*EDIT
I think I got it.. I had a helper press the brake and clutch should anything move? I saw the slack being taken up but I'm not sure if the plate should move or not..