I joined a few months ago and I think it's awesome that Subaru wants to connect with the masses. I can't say that any other car brand has made any kind of effort. I don't use social media to spread the word. I just talk with people I meet at the grocery store and gas stations while waiting in line. Two of my friends recently bought older Subaru's for their kids first cars. It's nice to know even older Subarus are loved.