Lubriplate assembly lube is what I use on rods, mains, and cams. Any journals. Would work for the seals also. The Dow 111 really protects the seals and especially o-rings. Coating the nitrile rubber o-rings in 111 keeps oxygen from getting to the rubber and that's really what is responsible for making them hard and crack. Oxygen and heat. 111 is amazing stuff to have on hand in any garage. Besides lubricating any and all seals, oil filter gaskets, etc - it is also a perfect dielectric grease for all electrical connections including plugs and wires.
Don't lubricate the OD of the seal. It can and will pop back out. Using the loctite 248 stick will provide for smooth installation and quickly cure making it almost impossible for the seal to come back out on it's own. Indeed - quite a lot of force and red hot cursing will be involved in its removal.
GD